Springer & Jacoby have developed sales promotion initiatives for the successful DEPOT retailing chain based on the branding idea "DEPOT makes the world a beautiful place."
The initial concept: the Christmas decorations at DEPOT are displayed like the jewellery on show at a jeweller - with the motto "decorate your house as you would adorn yourself."
A specially designed logo sparkles and glitters across Germany from 18/1 posters, accompanied by the decoration of ...

Springer & Jacoby Austria have developed an unusual advertising idea to support the campaign for a worldwide ban on the use of traps for hunting animals. The cruelty of this form of hunting is vividly demonstrated on a double page advertising spread.

One sees a freshly caught fox through the teeth of the magazine's staples. It is still alive but cannot escape and is severely injured. The advertisement symbolically re-enacts a barbaric situation that far too many wild animals ...